london 2012

Briefs don’t come much bigger.

The BBC approached us to create the launch comms for their coverage of London 2012.

It was briefed direct from the Director General and had to work across all of the BBC’s platforms, from launch films, to idents, timing screens, studio spaces, digital platform and even the opening ceremony itself.

Stadium UK was the answer. 200 million people saw it play out live in the opening ceremony.

Pete Candeland created the world. Elbow wrote the track.

Eileen Chalkley, for a fleeting moment, thought her son’s job wasn’t total bobbins.