a pr driven platform - relate

The aim of the campaign is to shine  a spotlight on the unseen;

intimacy in our later years. 

Working with Relate and the celebrated photographer Rankin, the intention is to show ageing romance in a way that’s never been done or seen before. We wanted to create a new visual language, one that barely exists if you look on Google, that celebrates the joy of intimacy and sex in later life. It’s a subject many perhaps flinch from or rarely talk about and there is a notion that older people shouldn’t, couldn’t and wouldn’t want to have sex and intimacy in later life. But why?